Course Syllabus

Community College of Philadelphia

Division of Business and Technology

Marketing and Management Department

 

Course title: Principles of Marketing

Course Number: 131

Credits: 3

Prerequisite: 121

Instructor:   Elizabeth Brown 

 

Contact Information: Elizabeth Brown, Adjunct Instructor

                                                Marketing and Management Department

                                                Community College of Philadelphia

                                                1700 Spring Garden Street

                                                Philadelphia, Pa. 19130-3991

E-mail: ebrown@ccp.edu

 

 Course Description: Marketing 131 is designed to assist students in their understanding of the role of marketing in society generally, specifically, and within the business organizations. The students learn how marketing strategy id developed and implemented. And how a product is priced, promoted and distributed to influence consumers to buy it. They learn the uniqueness of consumers and organizational groups and how to develop successful marketing programs in domestic, international and global settings to market particular products, services or ideas to those groups while remaining both ethically and socially responsible.

 

Textbook: Contemporary marketing 17^th edition, 2015 by Louis E. Boone and David L. Kurtz. South-Western and Cengage Learning publishing company 

  Attendance:  Students are required to log on to the Canvas Internet Course at least once a week to complete Internet course assignment.  Each week’s assignment starts at 12:00 a.m. Sunday Morning and end Saturday night at 11:59 p.m.  All students are expected to submit their assign during the fore-mentioned period of time to meet the deadline.  When you login to canvas follow the sessions and the items listed in the session to complete your weekly assignment.  Follow directions and post your assignments as indicated. 

 Examinations: Exams will be given periodically during the semester. The dates and number of exams as well as the number of chapters covered on each exam will be published in the timeline.

 

Assessment: The successful completion of all the required assignment, exams, and mini projects will determine the final grade for each student. The required assignments include the following:

 Exams (3@15%)                                45%

Internet assignments/cases           10%

Discussion Topics                              10%

Project(s)                                              15%  

Final exam                                            20%

                                                               100%

 

Plagiarism: Students are expected to maintain the highest standards of integrity in all their academic work. It is further expected that any written assignment presented by students in fulfillment of course requirements will reflect their own work unless credit is properly given to others. Therefore, students must identify any part of an assignment which uses the words or materials of people and give the credit for the source.

 

Important Dates to remember:

 

1. Last day to drop a class without penalty of “F” grade(s)
2. Deadline to submit all required financial aid documents and resolve all financial aid issues to hold classes.
3. Deadline for full payment of tuition and fees for all students registered by this date for next semester classes.
4. Final week

Weekly Assignment Sheet

Week 1          Chapter 1, Marketing: The Art and Science of Satisfying Consumers

                      Chapter 2, Strategic Planning in Contemporary Marketing and   

                      Chapter 3, The Marketing Environment, Ethics, and Social Responsibility

 Week 2         Chapter 4, Social Media Living in the Connected World

                      Chapter 5, E- Business:  Managing the Consumer Experience

                      Chapter 6,  Consumer Behavior

                      Exam #1 covering chapters 1 through 6

 Week 3        Chapter 7, Busines to Business (B2B) Marketing

                     Chapter 8, Global Marketing

                      Chapter 9, Market Segmentation, Targeting, and Positioning

 Week 4         Chapter 10, Marketing Research and Sales Forecasting

                      Chapter 11, Relationship Marketing and Consumer Relationship Management (CRM)

 Week 5        Chapter 12, Product and Services Strategies

                      Exam #2 covering chapters 7 through 12

 Week 6         Chapter 13, Developing and Managing Brand and Product Categories

                      Chapter 14, Marketing Channels and Supply Chain Management

                      Chapter 15, Retailers, Wholesaler, and Direct Marketers

                    Exam #3 covering Chapters 13, 14, and 15

Week  7      Chapter 16, Integrated Marketing Communications, Advertising, and 

                    Public Relations.

                   Chapter 17, Personal Selling and Sales Promotion

                   Chapter 18, Pricing Concepts

                   Chapter 19, Pricing Strategies

                   Final Exam covering chapters 16 through 19.